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Designing a Digital Marketing Excellence model (A Case Study of Commercial Banking)

کلیدواژه: Excellence model, Digital Marketing, Commercial Banking, Grounded theory

نویسندگان: Yaghoubpour Maryam, Khodadad Hosseini Seyed Hamid, Janatifar Hossein, Sanavifard Rasoul

ناشر: مدیریت بازرگانی - Journal of Business Management

Objective
In response to global advancements in the Banking sector and the increasing competition in Iran, with new banks and financial institutions entering the market, Commercial banks must leverage Digital Marketing to differentiate their services and secure a significant ma... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

3 دانلود

12 بازدید

مشاهده/دانلود

Developing a model for Innovation Strategy in the Banking Industry by Adopting the Digital Transformation Approach: A Grounded theory

کلیدواژه: Digital Transformation, digital banking, Innovation strategy, Banking industry, Grounded theory

نویسندگان: Hadadi Hamideh, Khamseh Abbas, Torabi Taghi, Shakeri Roya

ناشر: پژوهش نامه مدیریت تحول (پژوهش نامه مدیریت) - TRANSFORMATIONAL MANAGEMENT JOURNAL (JOURNAL OF MANAGEMENT RESEARCH)


 
1- INTRODUCTION
The rapid digitization of the Banking industry necessitates robust innovation strategies to maintain competitiveness and address evolving customer needs. The sector faces challenges such as integrating emerging technologies, navigating regulatory fr... ادامه

سال:2025

لینک به محتوا با زبان هدف

نوع سند: Article

1 دانلود

6 بازدید

مشاهده/دانلود

Designing a Digital Marketing model in Iran's Banking Industry

کلیدواژه: Marketing,Digital Marketing,Banking Industry,Information Technology

نویسندگان: Esmaili Neiri Reza, Hajipour Shooshtari Abdolhamid, Andervazh Leila

ناشر: تکنولوژی در کارآفرینی و مدیریت استراتژیک - Journal of Technology in Entrepreneurship and Strategic Management

In today's business world, Digital technologies continue to advance at an increasingly rapid and revolutionary pace, often referred to as the Fourth Industrial Revolution. No aspect of business has remained untouched by its surging waves, leading to significant changes, adjustments, and modification... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

9 بازدید

مشاهده/دانلود

The Agility model of the Banking Industry in Digital Marketing

کلیدواژه: Digital Marketing,Agile Digital Marketing,Agility

نویسندگان: Salehi Jalal, HOSSEINZADEH ALI, BASTAM HADI

ناشر: INTERNATIONAL JOURNAL OF Digital CONTENT MANAGEMENT - INTERNATIONAL JOURNAL OF Digital CONTENT MANAGEMENT

The developments of Digital Marketing in the Banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so... ادامه

سال:2021

لینک به محتوا با زبان هدف

نوع سند: Article

5 دانلود

13 بازدید

مشاهده/دانلود

Designing Corporate Governance Strategic Control model with using Classic Grounded theory Strategy

کلیدواژه: Corporate Governance,Strategic control,External Corporate Governance,Agency Theory,Grounded Theory Strategy

نویسندگان: Rahmanseresht Hosein, HARANDI ATAOLLAH

ناشر: پژوهش های مدیریت عمومی - PUBLIC MANAGEMENT RESEARCHES

In recent decades, corporate governance has attracted the attention of many researchers. Most corporate governance studies have focused on internal control mechanisms, while the research has ignored the role of external corporate governance controls in preventing managers' beneficial activities and ... ادامه

سال:2017

لینک به محتوا با زبان هدف

نوع سند: Article

4 دانلود

10 بازدید

مشاهده/دانلود

Present a Corporate Entrepreneurship Pattern in Banking of the Islamic Republic of Iran Banking Based on Grounded theory

کلیدواژه: Corporate Entrepreneurship,the Islamic Republic of Iran Banking,grounded theory

نویسندگان: Chapardar Ali, Iirajpour Alireza, SEYED SALEHI SEYED ALIREZA, DAVARI ALI

ناشر: مطالعات مدیریت راهبردی دفاع ملی - STRATEGIC MANAGEMENT STUDIES OF NATIONAL DEFENSE STUDIES

In today's competitive and dynamic environment, organizations desperately need to increase their entrepreneurial capabilities to maintain growth and profitability in corporate entrepreneurship, and this is only possible through the exchange of innovative ideas and the opening of organizational bound... ادامه

سال:2022

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

15 بازدید

مشاهده/دانلود

Presenting a Pattern of Factors Affecting Digital Corporate Banking in Commercial Banks by Qualitative Approach

کلیدواژه: Corporate Banking / Digitalization / Digital Corporate Banking / Commercial Banks

نویسندگان: Salek Moghadam Alireza, Mohammadian Mahmoud, Nasehifar Vahid, Taghavifard Mohammad Taghi

ناشر: بررسی های بازرگانی - Commercial SURVEYS

Digital technology began rebuilding micro-Banking structures many years ago, but much later changed corporate Banking, which eventually led to corporate Banking; Therefore, the purpose of this study was to Presenting a pattern of factors affecting on Digital corporate Banking in Commercial banks usi... ادامه

سال:2022

لینک به محتوا با زبان هدف

نوع سند: Article

4 دانلود

9 بازدید

مشاهده/دانلود

Designing a Marketing model for Participatory Facilities in Islamic Banking

کلیدواژه: Participatory Facilities,Participatory Facilities,Marketing Islamic Banking,Data Based Theory

نویسندگان: LaleKhani Esmaeill, MOHAMMADIAN MAHMOUD, MOHAGHEGH NIA MOHAMMAD JAVAD, AMIRI MAGHSOOD

ناشر: مدیریت منابع در نیروی انتظامی - RESOURCE MANAGEMENT IN POLICE

Background and objective: At present, the real participation of customers in the profit and loss of Banking products and services is seen in the theoretical Banking structure of our country. But in practice this is not the case and customers only receive profit-sharing services from this huge financ... ادامه

سال:2020

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

15 بازدید

مشاهده/دانلود

Strategic Control model for implementing Digital Banking in Iranian Banking System

کلیدواژه: Digital Banking,Strategic Control,digital transformation,Digital Banking Road map

نویسندگان: Chavoshi Seyyed Kazem, Anisi Fateme

ناشر: مطالعات مدیریت راهبردی - JOURNAL OF STRATEGIC MANAGEMENT STUDIES

Banking industry today is moving toward newer Banking methods to get in line with technological improvements in order to create competitive advantages which is an undeniable necessity. In order to correctly and effectively guide such huge transformation with deep effects over the society, it is nece... ادامه

سال:2022

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

10 بازدید

مشاهده/دانلود

Investigating Digital Marketing Pattern Using Foundation Data Approach in the Banking System (Case Study ‎Tose’e Ta’avon Bank)

کلیدواژه: Digital Banking, Digital Marketing, Delphi technique, Fuzzy Analysis, Tose’e Ta’avon Bank

نویسندگان: Shafeian Niloofar, Aghaei Mohammad, Gharibnavaz Nader

ناشر: حسابداری دولتی - Governmental Accounting

Subject and purpose of the article: In the present study, the Digital Marketing model that has been extracted using the Grounded theory has been using analysis fuzzy analysis technique and Delphi method.
Research method: The statistical populat... ادامه

سال:2022

لینک به محتوا با زبان هدف

نوع سند: Article

3 دانلود

14 بازدید

مشاهده/دانلود

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